Digital Marketing Blog

August 30, 2021Google Ads
How Does Remarketing Work in Google Ads?

How does remarketing work in Google Ads and what makes it an effective marketing tool? We explain the need-to-know answers in this guide.

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August 23, 2021Pinterest
4 Reasons Why You Should Be Using Pinterest Ads

Advertising on Pinterest is a powerful way to grow your audience and boost your brand. Learn more in this guide to the benefits of Pinterest ads.

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August 16, 2021SEO | Tips
8 tips to speed up webpage loading for SEO

If your webpages are slow and sluggish to load it will have a huge impact on the sites accessibility and index-ability, and a huge drag on search engine optimization. Here are 8 ways to ensure that your webpage load fast and keep your site visitors and search engine spiders happy.

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August 9, 2021SEO | Tips
Black-hat SEO tactics to avoid

On-page SEO is the cornerstone of SEO. Google looks at page and article content to determine subject matter relevance, link juice and domain authority. Google has strict guidelines for evaluating content whether for desktop or AMP (Accelerated Mobile Pages). Here is a list of black hat SEO tactics to avoid.

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August 2, 2021SEO | Tips
What meta-tags are useless?

There are so many meta-tag types out there but many of them are either obsolete or just bad for SEO. Here is a list of tags you can just ignore as they do not hold any SEO value and may in fact hinder Search Engine Optimization efforts altogether.

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July 29, 2021Research
Search trends show how people are preparing for face time!

Every month, the Google Ads Research and Insights team digs through data from recent search queries to understand the newest trends in consumer behaviour. Around the globe, the rise in vaccination numbers is corresponding with a rise in socializing, and we’re seeing increased interest in party venues, wedding dresses, and indoor and outdoor activities. See what people are searching for.

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July 16, 2021SEO | Tips
What is a Canonical URL?

A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. If you have two URLs that serve very similar content, consider canonicalizing them, using one of these method.

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June 8, 2021Research | Video Streaming
Major shift in TV watching habits amongst Canadians

The last year has accelerated our love of digital, and how we access and consume content. One of the new behaviours here to stay, is streaming digital video on YouTube through our connected TV (CTV) in the living room, rather than simply watching TV on our regular TV channels. Now, with people accustomed to spending more time at home, the TV screen has become another extension of our connected lives. Google recently published an article about the changing streaming habits of Canadians. Here are 4 key takeaways from the article.

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June 4, 2021Tips
How to blur your home's image on Apple Maps & Google Maps

Apple's Look Around and Google's Streetview are great tools. But, if for whatever reason, it bothers you that an image of your home or property is visible on these tools and you like your privacy, you do have the power to blur the images! It's easy. Here are the instructions.

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May 5, 2021Analytics | Google Ads
Google Ads vs Google Analytics Data

We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.

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