Digital Marketing Blog

June 8, 2021Video Streaming
Major shift in TV watching habits amongst Canadians

The last year has accelerated our love of digital, and how we access and consume content. One of the new behaviours here to stay, is streaming digital video on YouTube through our connected TV (CTV) in the living room, rather than simply watching TV on our regular TV channels. Now, with people accustomed to spending more time at home, the TV screen has become another extension of our connected lives. Google recently published an article about the changing streaming habits of Canadians. Here are 4 key takeaways from the article.

Continue Reading »
June 4, 2021Tips
How to blur your home's image on Apple Maps & Google Maps

Apple's Look Around and Google's Streetview are great tools. But, if for whatever reason, it bothers you that an image of your home or property is visible on these tools and you like your privacy, you do have the power to blur the images! It's easy. Here are the instructions.

Continue Reading »
May 5, 2021Analytics | Google Ads
Google Ads vs Google Analytics Data

We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.

Continue Reading »
April 28, 2021Google Ads
Google Ads to charge GST/ PST

Did you know...effective July 1st, 2021, GST/HST tax will apply to all Google Ads customers with a billing address in Canada who have not added a GST/HST registration number to their Google Ads payment profiles. But there is a very simple way to avoid the tax...

Continue Reading »
April 8, 2021Grant Programs
Launch Online BC Government Grant Program for Small Business

As a small business owner in British Columbia, did you know you can apply for a government grant to improve or launch your online store or online booking system?! Learn more about the Launch Online Government Grant Program here.

Continue Reading »
March 29, 2021Client Case Studies
Case Study: PureWeb.com 3D Streaming Platform

PureWeb is a 3D cloud streaming platform based out of Calgary Alberta. While the company had a lot of high quality website and blog content, the website was not optimized for search engines. Bloom Digital Marketing was engaged to provide Search Engine Optimization and SEM solutions.

Continue Reading »
March 27, 2021SEO
Google Shares Technical SEO Best Practices For E-commerce Sites

In this interesting Google Search Central video, Google provides guidance to SEOs and e-commerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. Check it out.

Continue Reading »
March 11, 2021Blogging
19 Marketers Share Their Best Tip to Promote a New Blog in 2021

Our very own Carlos Obregon is a contributor to this bloggingpro.com article. Check out his tips along with others in this interesting and informative article.

Continue Reading »
March 9, 2021Facebook Ads | Google Ads | Microsoft Ads
A comparison of Google, Facebook & Microsoft Ads

Cambridge University MBA students and the ad platform Adzooma, recently conducted a study of how Google, Facebook and Microsoft ads compare. The results are interesting! Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.

Continue Reading »
March 3, 2021Google Ads
No more cookies, announces Google

It's been a long time coming but finally Google is no longer using third party cookies in its ad network and Chrome browser. However it does not mean they will stop collecting your data and serving you targeted ads. Google has figured out another way to serve up personalize ads.

Continue Reading »