Digital Marketing Blog

March 3, 2021Google Ads
No more cookies, announces Google

It's been a long time coming but finally Google is no longer using third party cookies in its ad network and Chrome browser. However it does not mean they will stop collecting your data and serving you targeted ads. Google has figured out another way to serve up personalize ads.

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March 1, 2021Strategy
Three Home & Garden - Spring Search Trends from Google

According to Google, Spring shopping trends have started early this year. Here are some interesting search trends for the Spring and how you can leverage them for your digital marketing efforts.

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February 19, 2021Google Ads
Responsive Search Ads now the default ad type in Google

There are so many search ad types in Google, it can be quite confusing if you're new to the platform. Well as of February 18th, Google has simplified things by making Responsive Search Ads the new default ad type in Search Campaigns. You can still have Expanded Text Ads in your campaigns though but from our experience, they are not as effective as their machine learning ad counterpart!

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January 23, 2021Interviews
Digital on Tap podcast featuring our very own Carlos Obregon

Our very own Carlos Obregon was recently a guest speaker at the Digital on Tap, marketing leadership agency podcast with host Rob Kischuk. Learn about how Bloom Digital Marketing got started and the changes we see on the horizon for the digital marketing industry!

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January 15, 2021Facebook Pages
Introducing the New Facebook Pages Experience

Announced in early 2021, Facebook announced they are rolling out the redesigned Facebook Pages experience that makes it simpler for public figures and creators to build community and achieve their business objectives. Here's what's new!

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January 4, 2021SEO
Re-boot your SEO using what you already got

Re-use what you already have give your website's SEO a re-boot. Rather than re-inventing the wheel, you can make some smart SEO updates to the pages and content you already have in place but have become stale.  Here are some ideas!

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October 18, 2020Google Ads
See how your PPC campaigns measure up! Get Google Ads Benchmarks by Industry

The latest Google Ads Benchmarks by Industry to see your PPC campaigns stand up against your entire industry.

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August 15, 2020Google Ads
Important Google Ads Grant Program Changes for Advertisers

The Google Ads Grant program is a phenomenal and generous program that assists nonprofit organizations change the world! In 2020, Google pledged to invest $1 billion in this program benefiting 35,000 nonprofits worldwide. That said, the program has had its challenges for Canadian nonprofits hoping to use and maintain the ad grant from Google. This week, Google announced some major changes to how the grant program works. Some rules have been loosened but others have become more strict.

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June 18, 2020
Google pledges $1 billion investment in Google Ads Grant Program

Google announced that they will increase their investment in the Google Ads Grant program by $200 million in 2020. As of this week, 35,000 nonprofit organizations have been awarded grants worldwide. This is huge!

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