Digital Marketing Blog
The Dos and Don'ts of Keyword Research for Search Engine Marketing Success
Are you familiar with the dos and don'ts of keyword research? Learn about placing keywords correctly, writing meta descriptions, and more.
Continue Reading »Targeting the Right Audience: How Data Drives Successful Digital Advertising
The success of digital advertising campaigns comes from monitoring data. Learn about targeting the right audience to enhance your marketing strategy.
Continue Reading »What Google Thinks of ChatGPT AI Content for SEO
The rise of AI-powered content generation has created quite a stir at Google. Here's Google's stance on ChatGPT AI Content.
Continue Reading »Top 10 SEO Tools to Use in 2023
Get ready to up your game with our top 10 SEO tools to use in 2023! Improve google ads, facebook ads, instagram ads, Pinterest ads and more with our new guide.
Continue Reading »How to Create a Digital Marketing Strategy That Delivers Results
Is your business getting the results you expect from your digital marketing campaign? Check out our tips about how to create a strategy that gets results.
Continue Reading »What Is Google Discover?
Have you ever asked yourself the question: what is google discover? Do you know how it works? Read on to learn more about it.
Continue Reading »AI and How it Impacts Your Search Results
Artificial intelligence is becoming more and more relevant in the digital marketplace. Learn how it can affect search results with this guide!
Continue Reading »Search trends show how people are preparing for face time!
Every month, the Google Ads Research and Insights team digs through data from recent search queries to understand the newest trends in consumer behaviour. Around the globe, the rise in vaccination numbers is corresponding with a rise in socializing, and we’re seeing increased interest in party venues, wedding dresses, and indoor and outdoor activities. See what people are searching for.
Continue Reading »Major shift in TV watching habits amongst Canadians
The last year has accelerated our love of digital, and how we access and consume content. One of the new behaviours here to stay, is streaming digital video on YouTube through our connected TV (CTV) in the living room, rather than simply watching TV on our regular TV channels. Now, with people accustomed to spending more time at home, the TV screen has become another extension of our connected lives. Google recently published an article about the changing streaming habits of Canadians. Here are 4 key takeaways from the article.
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