Digital Marketing Blog

July 29, 2021Research
Search trends show how people are preparing for face time!

Every month, the Google Ads Research and Insights team digs through data from recent search queries to understand the newest trends in consumer behaviour. Around the globe, the rise in vaccination numbers is corresponding with a rise in socializing, and we’re seeing increased interest in party venues, wedding dresses, and indoor and outdoor activities. See what people are searching for.

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June 8, 2021Research | Video Streaming
Major shift in TV watching habits amongst Canadians

The last year has accelerated our love of digital, and how we access and consume content. One of the new behaviours here to stay, is streaming digital video on YouTube through our connected TV (CTV) in the living room, rather than simply watching TV on our regular TV channels. Now, with people accustomed to spending more time at home, the TV screen has become another extension of our connected lives. Google recently published an article about the changing streaming habits of Canadians. Here are 4 key takeaways from the article.

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