Search engines have become a staple part of internet use, and people make more than 8.5 billion Google searches per day.
While this can be beneficial for businesses, it’s important to remember that there can be a lot of competition. Effective search engine marketing will make your brand more appealing so users will be more likely to visit your site over your competitors. A digital marketing agency can help you with this in several ways, and one of the less well-known tactics is schema markups.
So what is schema markups all about? Keep reading to find out.
What Is Schema Markups?
Schema markup is sometimes referred to as structural data, and it’s a type of code that can help search engines understand website content more clearly. These search engines then have an easier time displaying content in a rich format.
For example, if you search for a cooking recipe on Google, many sites will be listed in a standard format. In a rich format, the user will see the most important information, such as an image, review count, star rating, cooking time, and ingredients list.
This can make your site stand out and it will be likely to get a lot more traffic from search engines.
Schema Markup Types
There are various types of schema markup. Google, alone, supports over 30 types. You should determine the most relevant types for your site so you can use them effectively.
Product Markup
This is ideal for eCommerce sites. It displays product results clearly, including details like price, shipping information, and availability.
Review Markup
Review markup is great for showing users what your customers think of your products. It will include a review along with a star rating and the overall number of votes.
Article Markup
This is specifically for articles and blog posts. It provides the title, author, features, image, and publish date.
Organization Markup
This gives a comprehensive view of an organization. It provides the name, logo, location, contact information, social media profiles, and any other relevant information. Google can even create knowledge panels on the righthand side of the screen and showcase the key details.
Other Types
There are various other types of schema markup that you could include on your site. Some popular choices include:
- Local business markup
- Course markup
- Search action
- FAQ schema
- Event schema
- Person markup
- Breadcrumbs markup
As Google is the most popular search engine, it’s typically best to use markups that it supports.
How to Include Markups on a Webpage
You can add a schema markup to your site by doing the following:
- Head to Google’s Structured Data Markup Helper
- Select the data type
- Paste the URL you want to markup
- Select the elements to markup
- Create the HTML
- Add schema markups to your site
This should now be complete. You can use the Structure Data Testing Tool to test it and see what your page will look like with the markup.
Professional Search Engine Marketing
Schema markups can help with your online presence, and there are plenty of other ways that a digital media agency can improve your search engine marketing. Bloom Digital Marketing is a leading Canadian digital marketing firm that has been helping businesses since 2006.
Take a look at our services page for a rundown of everything we can do to help you.
