Did you know that the average Canadian spends about 6 and a half hours per day online? With so many people spending so much time browsing the internet, knowing how you can reach them is crucial for a business.
One of the best ways to do so is by crafting a masterful featured snippet for your Google search. Tools like the snippet optimizer are ideal for making the most out of this feature, but how can you make it onto a featured snippet?
If you’re curious about improving your Google ranking, we’re here to help. Read on for a quick overview of how featured snippets will impact your website ranking.
What Are Featured Snippets?
First, what are featured snippets, and why should they matter to you for your website?
Featured snippets are effectively a showcase for your website. The feature lets your site jump to the top of a search result. For smaller websites with a lower website ranking, this is a wonderful benefit.
Another time this is effective is when you’re struggling to make waves in the Google algorithm. The featured snippet is often the only thing that some people look at during a Google search, though they’ll often visit the site for the snippet to read more. As such, landing on the featured snippet is an immense increase to your click-through rates.
Helpful Tools
Now that we know the benefits of being on the featured snippet, how can you ensure you’ll be there? While there’s never a guarantee, you can set your site up in a way that makes you more likely to earn the spotlight. Here are some tools that can help you make the most of your featured snippet.
Snippet Optimizer
The snippet optimizer is one of the best tools for the job. As the name suggests, this tool aids you in creating snippets that can make the first impression of your site one to remember.
The full name is the Google SERP Snippet Optimizer Tool. With this tool, you can create, shorten, and edit your snippets and optimize them for every device.
SEO Techniques
Another excellent tool is to employ SEO techniques. SEO stands for Search Engine Optimization and is a measure of how well-optimized your content is for a search engine. Simply put, a website with good SEO will appear in the Google algorithm more often.
One great way to use SEO is by using keywords. Making sure your snippet has frequently searched terms, for example, will help make sure that it pops up in a search. It also can make it more likely that Google selects it for the featured snippet.
Making the Most of Your Site
Using a snippet optimizer is a great way to make your snippets more likely to appear in the Featured Snippet section. Doing so will increase your website ranking, and click-through rates, and make you more likely to appear in the Google algorithm.
At Bloom Digital Marketing, we focus on getting your content front and center. Our team of experts hold a wealth of knowledge on analytics, SEO, and how to make the most out of the algorithm. Contact us today to discuss your new marketing strategies.
