Digital Marketing Blog

November 30, 2023Analytics | Research | Strategy | Tips
Leveraging Data and Analytics to Improve Your Digital Advertising Strategy

Data analytics is a powerful tool that can enhance your digital advertising strategy. Learn more about taking your marketing campaigns to the next level.

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March 27, 2023Analytics | Tips
What You Should Know About Google GA4

Welcome to the future! Introducing Google GA4, the next generation of data collection and analysis. What's changing? This guide will explain everything.

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July 21, 2022Analytics
What You Need to Know About the Google Analytics 4 (GA4) Upgrade

Next year, Google Analytics 4 (GA4) will replace Universal Analytics (GA3). You'll need to upgrade to continue tracking data. Read more about the upgrade here.

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November 29, 2021Analytics | Facebook Ads | Social Media
Top 5 Analytics Metrics for Social Media Advertising

Social media advertising has great potential, but what metrics should you track? This guide explains the top 5 analytics metrics for social media advertising.

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November 22, 2021Analytics | SEO
Top 5 Analytics Metrics for SEO Monitoring

SEO monitoring is important, but what metrics should you pay attention to? This guide explains the top 5 analytics metrics for SEO monitoring.

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May 5, 2021Analytics | Google Ads
Google Ads vs Google Analytics Data

We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.

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