Digital Marketing Blog

April 8, 2021Grant Programs
Launch Online BC Government Grant Program for Small Business

As a small business owner in British Columbia, did you know you can apply for a government grant to improve or launch your online store or online booking system?! Learn more about the Launch Online Government Grant Program here.

Continue Reading »
March 29, 2021Client Case Studies
Case Study: 3D Streaming Platform

PureWeb is a 3D cloud streaming platform based out of Calgary Alberta. While the company had a lot of high quality website and blog content, the website was not optimized for search engines. Bloom Digital Marketing was engaged to provide Search Engine Optimization and SEM solutions.

Continue Reading »
March 27, 2021SEO
Google Shares Technical SEO Best Practices For E-commerce Sites

In this interesting Google Search Central video, Google provides guidance to SEOs and e-commerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. Check it out.

Continue Reading »
March 11, 2021Blogging
19 Marketers Share Their Best Tip to Promote a New Blog in 2021

Our very own Carlos Obregon is a contributor to this article. Check out his tips along with others in this interesting and informative article.

Continue Reading »
March 9, 2021Facebook Ads | Google Ads | Microsoft Ads
A comparison of Google, Facebook & Microsoft Ads

Cambridge University MBA students and the ad platform Adzooma, recently conducted a study of how Google, Facebook and Microsoft ads compare. The results are interesting! Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.

Continue Reading »
March 3, 2021Google Ads
No more cookies, announces Google

It's been a long time coming but finally Google is no longer using third party cookies in its ad network and Chrome browser. However it does not mean they will stop collecting your data and serving you targeted ads. Google has figured out another way to serve up personalize ads.

Continue Reading »
March 1, 2021Strategy
Three Home & Garden - Spring Search Trends from Google

According to Google, Spring shopping trends have started early this year. Here are some interesting search trends for the Spring and how you can leverage them for your digital marketing efforts.

Continue Reading »
February 23, 2021Client Case Studies
Case Study: Living Systems non-profit counselling service

Living Systems Counselling is a non-profit organization that provides individual, couple and family counselling for a wide range of relationship and mental health issues in the Vancouver Lower Mainland. With the rise in mental health issues and the advent of counselling services via telephone and video calls, Living Systems had an increased capacity for appointments and needed to reach a wider audience and recruit more clinical counselling interns. Since Living Systems is a non-profit, they do not have an advertising budget.

Continue Reading »
February 19, 2021Google Ads
Responsive Search Ads now the default ad type in Google

There are so many search ad types in Google, it can be quite confusing if you're new to the platform. Well as of February 18th, Google has simplified things by making Responsive Search Ads the new default ad type in Search Campaigns. You can still have Expanded Text Ads in your campaigns though but from our experience, they are not as effective as their machine learning ad counterpart!

Continue Reading »
February 15, 2021Client Case Studies
Case Study: Fitness Equipment Retailer

While 2020 was a very strong year for sales, it did bring on some challenges for the company. The demand for fitness equipment and accessories skyrocketed while the marketing team was short staffed. The Bloom Digital Marketing team stepped in as the interim marketing team. Our mandate: to plan and execute digital marketing strategies to carry the company through to 2021.

Continue Reading »