The main purpose of using X (formerly Twitter) for business is to connect with a larger audience. One great way to do that is to use promoted tweets.
First things first: what is a promoted tweet? This is any tweet that you can display to non-followers by paying for it. A promoted tweet will look like any other tweet, except for a tiny “promoted” label.
Want to know how to promote your tweets to maximize social media reach? This guide will help you make the most of this advertising option!
Benefits of Effective Promoted Tweets
As mentioned, promoting tweets allows you to boost Twitter engagement. This offers many important benefits for businesses, including:
- Generating leads
- Driving website traffic
- Increasing brand awareness
Promoting your tweets is particularly helpful if you’re trying to stand out in a crowded marketplace. A single promotion can make the difference between making a lasting impression and going unnoticed.
How to Promote Your Tweets
Before you can promote your tweets, you’ll need to create an X Ads account. You can do so by going to ads.x.com and following the instructions.
Once you have an Ads account, you’ll be able to navigate the Ads dashboard. From the dashboard, you can manage your campaign types and track their performance. A few things you’ll be able to do are:
- Create new campaigns
- Set your ad budget
- Define target audiences
- View analytics
If the dashboard seems overwhelming, you can use the Quick Promote feature. This involves picking a tweet you want to promote and defining your target audience. X will then give you an engagement estimate.
Twitter Ads Pricing
When you promote a tweet, you’ll set a bid for how much you’ll pay for it. X will then charge you every time someone engages with the tweet.
Right now, the platform offers you three bidding strategies. They are:
- Automatic bids: auto-optimized bids at the lowest budget price
- Maximum bids: choose how much to pay for each billable action
- Target bids: auto-optimized bids based on specific billable actions
Due to this bidding system, it’s important to set a realistic budget for tweet promotion. Like with any other X advertising campaign, this will depend on your business goals and targeting criteria.
Crafting a Promoted Tweet
Once you have a promoted tweets strategy, you’ll need the right tweet to promote. This is where Twitter marketing tips come in handy.
The first step is also the most obvious one: writing engaging content. Your tweet must grab people’s attention and add value to your followers. It must also convey your message as concisely as possible.
If applicable, use mentions and hashtags. Mentions of influential X profiles can do a lot for your tweet’s visibility. Use hashtags that are popular with your target audience so that your tweet shows up in search.
Finally, consider adding visuals to your promoted tweet. Videos have always been big for engagement, but they’re particularly dominant in 2024.
Promoted Tweets Made Easy
The bottom line: using promoted tweets is a great way to boost Twitter engagement. Follow the above guide to master this useful feature!
Are you looking for professional help with promoting your tweets? At Bloom, we assign consultants with 15+ years of experience in digital marketing to all our clients! Contact us here for a free consultation!
