Digital Marketing Blog

March 1, 2021Strategy
Three Home & Garden - Spring Search Trends from Google

According to Google, Spring shopping trends have started early this year. Here are some interesting search trends for the Spring and how you can leverage them for your digital marketing efforts.

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February 23, 2021Client Case Studies
Case Study: Living Systems non-profit counselling service

Living Systems Counselling is a non-profit organization that provides individual, couple and family counselling for a wide range of relationship and mental health issues in the Vancouver Lower Mainland. With the rise in mental health issues and the advent of counselling services via telephone and video calls, Living Systems had an increased capacity for appointments and needed to reach a wider audience and recruit more clinical counselling interns. Since Living Systems is a non-profit, they do not have an advertising budget.

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February 19, 2021Google Ads
Responsive Search Ads now the default ad type in Google

There are so many search ad types in Google, it can be quite confusing if you're new to the platform. Well as of February 18th, Google has simplified things by making Responsive Search Ads the new default ad type in Search Campaigns. You can still have Expanded Text Ads in your campaigns though but from our experience, they are not as effective as their machine learning ad counterpart!

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February 15, 2021Client Case Studies
Case Study: Fitness Equipment Retailer

While 2020 was a very strong year for sales, it did bring on some challenges for the company. The demand for fitness equipment and accessories skyrocketed while the marketing team was short staffed. The Bloom Digital Marketing team stepped in as the interim marketing team. Our mandate: to plan and execute digital marketing strategies to carry the company through to 2021.

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January 30, 2021Client Case Studies
Case Study: Chef Wear Designer & Retailer

Blackwood Career Apparel + Essentials is committed to providing inspired, quality-driven, cost-effective culinary apparel & hospitality uniforms. With the shutdown of restaurants, tourism and hospitality industries due to the pandemic, Blackwood Apparel found themselves in a difficult predicament. The Bloom Digital Marketing team stepped in to provide digital marketing services including search engine optimization and Google Ads campaign set up and management.

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January 23, 2021Interviews
Digital on Tap podcast featuring our very own Carlos Obregon

Our very own Carlos Obregon was recently a guest speaker at the Digital on Tap, marketing leadership agency podcast with host Rob Kischuk. Learn about how Bloom Digital Marketing got started and the changes we see on the horizon for the digital marketing industry!

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January 15, 2021Facebook Pages
Introducing the New Facebook Pages Experience

Announced in early 2021, Facebook announced they are rolling out the redesigned Facebook Pages experience that makes it simpler for public figures and creators to build community and achieve their business objectives. Here's what's new!

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January 4, 2021SEO
Re-boot your SEO using what you already got

Re-use what you already have give your website's SEO a re-boot. Rather than re-inventing the wheel, you can make some smart SEO updates to the pages and content you already have in place but have become stale.  Here are some ideas!

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October 18, 2020Google Ads
See how your PPC campaigns measure up! Get Google Ads Benchmarks by Industry

The latest Google Ads Benchmarks by Industry to see your PPC campaigns stand up against your entire industry.

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August 15, 2020Google Ads
Important Google Ads Grant Program Changes for Advertisers

The Google Ads Grant program is a phenomenal and generous program that assists nonprofit organizations change the world! In 2020, Google pledged to invest $1 billion in this program benefiting 35,000 nonprofits worldwide. That said, the program has had its challenges for Canadian nonprofits hoping to use and maintain the ad grant from Google. This week, Google announced some major changes to how the grant program works. Some rules have been loosened but others have become more strict.

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