Digital Marketing Blog

October 25, 2023Google Ads | Research | SEO | Strategy
The Dos and Don'ts of Keyword Research for Search Engine Marketing Success

Are you familiar with the dos and don'ts of keyword research? Learn about placing keywords correctly, writing meta descriptions, and more.

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March 7, 2023Google Ads
Bloom Digital Marketing in the top 3% of Google Premier Partners in Canada in 2023

Woot, woot. We're in the top 3% of Google Premier Partners in Canada in 2023. See how we accomplished this!

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August 30, 2022Display Ads | Google Ads | Microsoft Ads | Research | Strategy | Tips
How to Create a Digital Marketing Strategy That Delivers Results

Is your business getting the results you expect from your digital marketing campaign? Check out our tips about how to create a strategy that gets results.

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June 21, 2022Display Ads | Google Ads
All You Need to Know About the Google Performance Max Campaign Type

The new Google Performance Max campaign increases leads promises conversions. Click here to learn more about how it works and if it's right for you.

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May 23, 2022Display Ads | Google Ads
Top 10 Tips for Advertising in the Google Display Network

Ready to start utilizing the Google display network for your online advertisements? Discover how to create successful ads for the display network here.

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March 4, 2022Google Ads
How Do Responsive Ads in Google Ads Work?

If you use Google Ads, then you may have heard of responsive ads. Here's everything you need to know about how responsive ads work.

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August 30, 2021Google Ads
How Does Remarketing Work in Google Ads?

How does remarketing work in Google Ads and what makes it an effective marketing tool? We explain the need-to-know answers in this guide.

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May 5, 2021Analytics | Google Ads
Google Ads vs Google Analytics Data

We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.

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April 28, 2021Google Ads
Google Ads to charge GST/ PST

Did you know...effective July 1st, 2021, GST/HST tax will apply to all Google Ads customers with a billing address in Canada who have not added a GST/HST registration number to their Google Ads payment profiles. But there is a very simple way to avoid the tax...

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March 9, 2021Facebook Ads | Google Ads | Microsoft Ads
A comparison of Google, Facebook & Microsoft Ads

Cambridge University MBA students and the ad platform Adzooma, recently conducted a study of how Google, Facebook and Microsoft ads compare. The results are interesting! Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.

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