Digital Marketing Blog

June 21, 2022Display Ads | Google Ads
All You Need to Know About the Google Performance Max Campaign Type

The new Google Performance Max campaign increases leads promises conversions. Click here to learn more about how it works and if it's right for you.

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May 23, 2022Display Ads | Google Ads
Top 10 Tips for Advertising in the Google Display Network

Ready to start utilizing the Google display network for your online advertisements? Discover how to create successful ads for the display network here.

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March 4, 2022Google Ads
How Do Responsive Ads in Google Ads Work?

If you use Google Ads, then you may have heard of responsive ads. Here's everything you need to know about how responsive ads work.

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August 30, 2021Google Ads
How Does Remarketing Work in Google Ads?

How does remarketing work in Google Ads and what makes it an effective marketing tool? We explain the need-to-know answers in this guide.

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May 5, 2021Analytics | Google Ads
Google Ads vs Google Analytics Data

We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.

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April 28, 2021Google Ads
Google Ads to charge GST/ PST

Did you know...effective July 1st, 2021, GST/HST tax will apply to all Google Ads customers with a billing address in Canada who have not added a GST/HST registration number to their Google Ads payment profiles. But there is a very simple way to avoid the tax...

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March 9, 2021Facebook Ads | Google Ads | Microsoft Ads
A comparison of Google, Facebook & Microsoft Ads

Cambridge University MBA students and the ad platform Adzooma, recently conducted a study of how Google, Facebook and Microsoft ads compare. The results are interesting! Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.

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March 3, 2021Google Ads
No more cookies, announces Google

It's been a long time coming but finally Google is no longer using third party cookies in its ad network and Chrome browser. However it does not mean they will stop collecting your data and serving you targeted ads. Google has figured out another way to serve up personalize ads.

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February 19, 2021Google Ads
Responsive Search Ads now the default ad type in Google

There are so many search ad types in Google, it can be quite confusing if you're new to the platform. Well as of February 18th, Google has simplified things by making Responsive Search Ads the new default ad type in Search Campaigns. You can still have Expanded Text Ads in your campaigns though but from our experience, they are not as effective as their machine learning ad counterpart!

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October 18, 2020Google Ads
See how your PPC campaigns measure up! Get Google Ads Benchmarks by Industry

The latest Google Ads Benchmarks by Industry to see your PPC campaigns stand up against your entire industry.

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