Digital Marketing Blog
Bloom Digital Marketing in the top 3% of Google Premier Partners in Canada in 2023
Woot, woot. We're in the top 3% of Google Premier Partners in Canada in 2023. See how we accomplished this!
Continue Reading »How to Create a Digital Marketing Strategy That Delivers Results
Is your business getting the results you expect from your digital marketing campaign? Check out our tips about how to create a strategy that gets results.
Continue Reading »All You Need to Know About the Google Performance Max Campaign Type
The new Google Performance Max campaign increases leads promises conversions. Click here to learn more about how it works and if it's right for you.
Continue Reading »Top 10 Tips for Advertising in the Google Display Network
Ready to start utilizing the Google display network for your online advertisements? Discover how to create successful ads for the display network here.
Continue Reading »How Do Responsive Ads in Google Ads Work?
If you use Google Ads, then you may have heard of responsive ads. Here's everything you need to know about how responsive ads work.
Continue Reading »How Does Remarketing Work in Google Ads?
How does remarketing work in Google Ads and what makes it an effective marketing tool? We explain the need-to-know answers in this guide.
Continue Reading »Google Ads vs Google Analytics Data
We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.
Continue Reading »Google Ads to charge GST/ PST
Did you know...effective July 1st, 2021, GST/HST tax will apply to all Google Ads customers with a billing address in Canada who have not added a GST/HST registration number to their Google Ads payment profiles. But there is a very simple way to avoid the tax...
Continue Reading »A comparison of Google, Facebook & Microsoft Ads
Cambridge University MBA students and the ad platform Adzooma, recently conducted a study of how Google, Facebook and Microsoft ads compare. The results are interesting! Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.
Continue Reading »No more cookies, announces Google
It's been a long time coming but finally Google is no longer using third party cookies in its ad network and Chrome browser. However it does not mean they will stop collecting your data and serving you targeted ads. Google has figured out another way to serve up personalize ads.
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