Digital Marketing Blog

January 6, 2022Facebook Ads | Facebook Pages
Here’s What’s New in Facebook Ads

From updates to how ads can be affected by Apple iOS 14, find out what's new in Facebook ads. Don't forget to check out some ad ideas!

Continue Reading »
November 29, 2021Analytics | Facebook Ads | Social Media
Top 5 Analytics Metrics for Social Media Advertising

Social media advertising has great potential, but what metrics should you track? This guide explains the top 5 analytics metrics for social media advertising.

Continue Reading »
March 9, 2021Facebook Ads | Google Ads | Microsoft Ads
A comparison of Google, Facebook & Microsoft Ads

Cambridge University MBA students and the ad platform Adzooma, recently conducted a study of how Google, Facebook and Microsoft ads compare. The results are interesting! Participants analyzed how imagery, sentiment, and language impacted click-through rates (CTRs) on three top online ad platforms.

Continue Reading »