More than 33.1 million Canadians use social media.
Social media has become one of the most powerful marketing tools available. Any brand not using it is likely to fall behind the competition. You’ll be able to reach a wider audience with the right approach.
Let’s take a look at some social media strategies you can use to boost your SEO.
1. Create Quality Content
Content is king with social media. You should produce engaging, informative content that will appeal to your followers. Make sure it always provides value and is geared towards your target audience.
2. Optimize Social Media Profiles
Market research will show you which social media platforms your audience is most active on so you can focus your resources accordingly. Use an SEO-friendly username, a compelling bio, and relevant keywords. Include links to your website and cross-promote your social media to increase engagement across all channels.
3. Build a Strong Presence
Building a strong social media presence is ideal for effective search engine marketing. Be consistent with branding and make sure you put effort into all of the social media platforms you’re using. Social media advertising will help get your brand in front of more people.
4. Use Social Signals
Social signals are things like comments, likes, and shares. Encourage users to share your marketing content where possible. This will help you reach a wider audience, generate more backlinks, and improve your search engine rankings.
5. Leverage Social Media for Link-Building
Link-building is a key part of SEO as it can improve website authority and search engine rankings. Promote content on your website through social media. You can also participate in industry communities to connect with other brands and individuals.
6. Use Influencer Marketing
Influences often have sizable audiences. Connecting with these influences and getting them to promote your brand can be very beneficial. Just make sure you work with influences who have an audience that will be interested in your brand.
7. Track Metrics
Use metric tracking tools to see how effective your marketing is. This is a great way to see what works best and where you can make improvements.
8. Be Consistent
Determine the type of content that appeals to your audience and be consistent with it. You should also post at regular times so that your followers know what to expect and when to expect it.
9. Engage With Your Audience
Reply to comments and messages from your followers. This will show that you value them and will help build stronger bonds. Customers always prefer to do business with brands they trust, so fostering relationships is always beneficial.
10. Pay Attention to Feedback
Regardless of how good your products or services are, you’ll get some negative feedback. While much of this will be unwarranted, some may be justified.
Take negative feedback on board and use it to make improvements. Highlight when you do this to show your audience that your brand is always trying to do better. This may even help bring back customers that you’ve previously lost.
Implementing Social Media Strategies
These social media strategies can be helpful, but they’re often tricky to implement. Working with a professional digital marketing firm can often be the best approach. Bloom Digital Marketing is a leading Canadian digital marketing agency with over 18 years of experience.
Check out our services page to find out more.
