When you’re running a company in Vancouver, it can be hard to figure out what aspects of marketing will work for you in today’s day and age. There are just so many different options!
What is content marketing? What is social media marketing? How do you figure out what works well for your company? We can help.
Read on to find out the differences between content marketing vs social media marketing.
What is Content Marketing?
Content marketing is an advertising option that focuses on content creation. That content helps you attract a larger audience while you stay relevant. The most significant goal when it comes to content marketing is to fully engage the audience. That ultimately helps drive profitable customer action.
Content marketing necessitates understanding the needs and interests of your audience. The content created should be tailored. That way, you can address specific challenges, questions, or interests.
The content produced should give actual value to the audience. This can be in the form of educational articles, how-to guides, entertaining videos, infographics, and more. Make sure the content you create lines up with what your business’s goods or services are.
Content can be distributed through a lot of different channels. These include websites, blogs, social media platforms, email newsletters, and more. The choice of channels depends on where the target audience is most active.
Content marketing and search engine optimization often work with one another. Creating high-quality, relevant content can help improve a website’s search engine ranking. That makes it more visible to potential customers.
Professional content strategists can help you ensure you’re creating content that will help your business.
What is Social Media Advertising?
Social media marketing is a specific variety of digital advertising.
When you use social media marketing, you need to be sharing types of content on many channels. Options include Facebook, Instagram, TikTok, BeReal, LinkedIn, and Twitter advertising.
Social media marketing strategies can include a lot of different things. They may include posting text and image updates, videos, and other content.
Social media helps increase brand visibility. Consistent posting and active engagement help your brand stick.
Many social media platforms offer advertising options to reach a broader audience. These can include things like sponsored posts, photo display ads, and so much more. Paid advertising options allow for precise targeting.
Collaborating with influencers can help you grow your reach. Influencers are folks with mega followers on their social media channels. Influencers can promote your company’s services to their audience. That helps you leverage their trust and influence.
Social media marketing strategies should be data-driven. Analytics tools help track key metrics.
These metrics can include engagement, reach, impressions, and conversion rates. Analyzing this data lets your marketing professionals refine their strategies and improve performance.
Content Marketing vs Social Media Marketing: Invest Today
This primer is only the beginning. There’s a lot to know about content marketing vs social media marketing.
Do you need help optimizing marketing for your Vancouver-area business? Look no further. Bloom Digital Marketing has tons of experience navigating the British Columbia market.
Contact us today to start drawing up a plan.
