Digital Marketing Blog
What meta-tags are useless?
There are so many meta-tag types out there but many of them are either obsolete or just bad for SEO. Here is a list of tags you can just ignore as they do not hold any SEO value and may in fact hinder Search Engine Optimization efforts altogether.
Continue Reading »Search trends show how people are preparing for face time!
Every month, the Google Ads Research and Insights team digs through data from recent search queries to understand the newest trends in consumer behaviour. Around the globe, the rise in vaccination numbers is corresponding with a rise in socializing, and we’re seeing increased interest in party venues, wedding dresses, and indoor and outdoor activities. See what people are searching for.
Continue Reading »What is a Canonical URL?
A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. If you have two URLs that serve very similar content, consider canonicalizing them, using one of these method.
Continue Reading »Major shift in TV watching habits amongst Canadians
The last year has accelerated our love of digital, and how we access and consume content. One of the new behaviours here to stay, is streaming digital video on YouTube through our connected TV (CTV) in the living room, rather than simply watching TV on our regular TV channels. Now, with people accustomed to spending more time at home, the TV screen has become another extension of our connected lives. Google recently published an article about the changing streaming habits of Canadians. Here are 4 key takeaways from the article.
Continue Reading »How to blur your home's image on Apple Maps & Google Maps
Apple's Look Around and Google's Streetview are great tools. But, if for whatever reason, it bothers you that an image of your home or property is visible on these tools and you like your privacy, you do have the power to blur the images! It's easy. Here are the instructions.
Continue Reading »Google Ads vs Google Analytics Data
We often get asked why data reported in Google Ads is different from Google Analytics? Which is the correct version? And which version to base reporting one? So here is the low down on some of the high level differences in the data and how they occur directly from the source, Google Support.
Continue Reading »Google Ads to charge GST/ PST
Did you know...effective July 1st, 2021, GST/HST tax will apply to all Google Ads customers with a billing address in Canada who have not added a GST/HST registration number to their Google Ads payment profiles. But there is a very simple way to avoid the tax...
Continue Reading »Launch Online BC Government Grant Program for Small Business
As a small business owner in British Columbia, did you know you can apply for a government grant to improve or launch your online store or online booking system?! Learn more about the Launch Online Government Grant Program here.
Continue Reading »Case Study: PureWeb.com 3D Streaming Platform
PureWeb is a 3D cloud streaming platform based out of Calgary Alberta. While the company had a lot of high quality website and blog content, the website was not optimized for search engines. Bloom Digital Marketing was engaged to provide Search Engine Optimization and SEM solutions.
Continue Reading »Google Shares Technical SEO Best Practices For E-commerce Sites
In this interesting Google Search Central video, Google provides guidance to SEOs and e-commerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. Check it out.
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