Digital Marketing Blog
Top 5 Analytics Metrics for SEO Monitoring
SEO monitoring is important, but what metrics should you pay attention to? This guide explains the top 5 analytics metrics for SEO monitoring.
Continue Reading »AI and How it Impacts Your Search Results
Artificial intelligence is becoming more and more relevant in the digital marketplace. Learn how it can affect search results with this guide!
Continue Reading »5 Tips For Effective YouTube Advertising
When it comes to promoting your business online, YouTube is one of the best places to put yourself out there. Learn how to advertise on the platform!
Continue Reading »How Does Remarketing Work in Google Ads?
How does remarketing work in Google Ads and what makes it an effective marketing tool? We explain the need-to-know answers in this guide.
Continue Reading »4 Reasons Why You Should Be Using Pinterest Ads
Advertising on Pinterest is a powerful way to grow your audience and boost your brand. Learn more in this guide to the benefits of Pinterest ads.
Continue Reading »8 tips to speed up webpage loading for SEO
If your webpages are slow and sluggish to load it will have a huge impact on the sites accessibility and index-ability, and a huge drag on search engine optimization. Here are 8 ways to ensure that your webpage load fast and keep your site visitors and search engine spiders happy.
Continue Reading »Black-hat SEO tactics to avoid
On-page SEO is the cornerstone of SEO. Google looks at page and article content to determine subject matter relevance, link juice and domain authority. Google has strict guidelines for evaluating content whether for desktop or AMP (Accelerated Mobile Pages). Here is a list of black hat SEO tactics to avoid.
Continue Reading »What meta-tags are useless?
There are so many meta-tag types out there but many of them are either obsolete or just bad for SEO. Here is a list of tags you can just ignore as they do not hold any SEO value and may in fact hinder Search Engine Optimization efforts altogether.
Continue Reading »Search trends show how people are preparing for face time!
Every month, the Google Ads Research and Insights team digs through data from recent search queries to understand the newest trends in consumer behaviour. Around the globe, the rise in vaccination numbers is corresponding with a rise in socializing, and we’re seeing increased interest in party venues, wedding dresses, and indoor and outdoor activities. See what people are searching for.
Continue Reading »What is a Canonical URL?
A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. If you have two URLs that serve very similar content, consider canonicalizing them, using one of these method.
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