Digital Marketing Blog
Search Engine Optimization (SEO) vs Answer Engine Optimization (AEO)
The world of digital marketing is constantly evolving, and with the rise of AI-powered systems like Google's Gemini, we are witnessing a significant shift in how users find information. This has led to the emergence of a new term: Answer Engine Optimization (AEO), which is becoming a vital complement to traditional Search Engine Optimization (SEO). While their goals may seem similar, their approaches and target outcomes are fundamentally different.
Continue Reading »How to Optimize Your Website for Gemini
With the rise of large language models like Google's Gemini, the landscape of search engine optimization (SEO) is evolving. Rather than simply providing a list of blue links, these AI-powered systems often generate direct, comprehensive answers by summarizing information from a variety of trusted sources. To ensure your website is a part of this new conversation, a shift in your optimization strategy is crucial.
Continue Reading »5 SEO tactics for Google's AI Overview
As AI Overviews continue to reshape search results, businesses must adapt their SEO strategies to stay competitive. The key is to create content that AI struggles to replicate, optimize for structured visibility, and build brand authority across multiple platforms.
Continue Reading »How to Effectively Use Schema Markups for AI
In the evolving digital landscape, where AI models like Gemini are increasingly responsible for synthesizing and presenting information, schema markup has become a critical tool for website optimization.
Continue Reading »Why does Image Optimization matter?
When we talk about SEO, our minds often jump straight to keywords, backlinks, and on-page content. But there's a powerful, often overlooked player in the game: Image SEO. In a world that is becoming more and more visual, optimizing your images is no longer just a "nice-to-have"—it's an absolute necessity for boosting your website's visibility and user engagement.
Continue Reading »The Basics of Google Tag Manager Set Ups for GA4
Navigating the world of web analytics and data can seem daunting, but tools like Google Tag Manager (GTM) make it far more accessible. GTM acts as a centralized dashboard for managing all the tracking codes (or "tags") on your website, from Google Analytics 4 (GA4) to Facebook Pixels and more.
Continue Reading »5 Emerging Trends in Online Advertising for 2025
As we move deeper into the decade, the online advertising landscape continues to evolve, influenced by technological advancements, changes in consumer behaviour, and regulatory developments. Here are five key trends that are shaping the future of online advertising in 2025.
Continue Reading »How to Optimize Your Website for Voice Search: A Comprehensive Guide
This guide integrates the latest practices for voice search optimization with actionable steps and resources from Bloom Digital Marketing to help businesses enhance their online presence and meet the demands of the evolving digital landscape.
Continue Reading »5 Ways to SEO Your Website for AI: Future-Proofing Your Online Presence
AI is reshaping the SEO landscape, and by adapting these five strategies, you can ensure that your website not only keeps up with the changes but thrives. Implementing these practices will help your site to be more discoverable, engaging, and relevant in the AI-driven future of search engine optimization.
Continue Reading »10 Ways to Build Quality Backlinks to Your Website for Enhanced SEO
Link building remains one of the most effective strategies in search engine optimization (SEO). By gaining high-quality incoming links (also known as backlinks), you can boost your site’s authority, drive referral traffic, and ultimately increase your search engine rankings.
Continue Reading »-
- Search Engine Optimization (SEO) vs Answer Engine Optimization (AEO)September 15, 2025
- How to Optimize Your Website for GeminiSeptember 15, 2025
5 SEO tactics for Google’s AI OverviewJuly 7, 2025
- Search Engine Optimization (SEO) vs Answer Engine Optimization (AEO)
