Mark Zuckerberg is capitalizing on Twitter’s recent volatility with Threads. The people have responded too. With over 100 million users in five days, Threads becomes the fastest-growing app in history.
People are jumping ship for various reasons. It’s only been a year since Elon Musk acquired Twitter (for $44 billion) and has already had its issues. Users now have a limit on the number of posts they can see, have to pay a monthly fee for certain features and a blue check mark, and changed the experience.
If you’re interested in learning more about Threads and joining, we’ve got you covered. Read our article below to get the inside scoop.
What Is Threads?
Threads is the new app built by Meta where people have real-time conversations.
Meta hopes to take what Threads has done with photos and videos and expand that to textcreating a space to express your thoughts and ideas.
Just as you would on Instagram (and other social media apps), follow your friends and people you want to connect with.
Creating a Threads Account
Threads is directly tied to Instagram, so you’ll need one of those first if you don’t have one already. With your Instagram account, log in to Threads.
You’ll have the same username as you do on Instagram. If you wish to change this, you can do so on Instagram. If you have a verified account with a blue check mark, that’ll carry over too.
If you’re under 16 (or 18 in certain countries), your profile will default to a private profile.
Threads vs. Twitter
At first glance, Threads is very similar to Twitter. You have your followers, your feed, you can post, reply and quote threads, like, reply, etc.
Twitter’s character threshold is 280 whereas Thread’s is 500.
Currently, Threads is missing a few features that Twitter supports:
- DMs
- Hashtags
- Explore page
- Search
- Monetization
- Desktop version
- Follow-only feed
You won’t see any ads yet either. Meta is working tirelessly on building these features. Users should see them integrated within the coming weeks.
Deleting Your Threads Account
Unfortunately, if you wish to delete your Threads account, you must also delete your Instagram account. A workaround is deactivating your Threads account which hides your profile and content.
You could also set your account to private and delete your threads.
Hopefully, in the future, this will change.
Interoperability
The future of social media is interoperability. Meta knows this.
Currently, you can’t move your Threads content to another service or app. Meta’s plan is to work with ActivityPub to provide this capability.
Follow Threads’ Crumbs
Time will tell if Meta’s new app Threads is here to stay. The fight between Zuck and Musk continues. At the end of the day, it’s all entertainment anyway.
The more places you’re online as a brand, influencer, or content creator the better. To help get you started on your Threads journey, contact our digital marketing agency today. We’ll guide you every step of the way.
