In recent years, TikTok has become one of the most popular social media platforms around with about 3.2 million monthly users in Canada.
It’s widely used as a business marketing or digital advertising tool, but it’s not always easy to be successful. Everyone wants their page to show up in searches, and there are certain things you can do to make this more likely.
In this TikTok SEO guide, we’ll cover some tips that will show you how to appear in more searches. Keep reading for more.
Understand Your Audience
You don’t just need to know how to use TikTok, but also how to connect with your audience. Make sure you understand the kind of information they’re likely to be searching for. You can then create relevant content and advertisements that they’ll engage with.
Research Relevant Keywords and Hashtags
Keywords and hashtags are a great way to get more eyes on your content, but they need to be relevant. They’ll inform TikTok’s algorithms what your content is about which will make it more likely to show up to people who might be interested. Users can even “favourite” certain hashtags, so this can be great for your discoverability.
Stay Alert on TikTok Trends
One of the best ways to improve marketing on TikTok is through trends. These can come and go quickly, but jumping on the right trend at the right time could help you go viral.
Pay attention to songs and sounds that are trending. You can also search for hashtags in your niche. This will help you find trends that are more relevant to your brand.
Rework Content
If a TikTok was published more than a week ago you won’t be able to edit it. You can still view any old content, however, and if you find anything that hasn’t performed well, it may be worth reworking it. It could simply be the case of a caption not doing a good job, so you could recreate a similar video with better optimization that’s likely to produce better results.
Be Consistent
If your content is inconsistent and focuses on a range of niches, TikTok’s algorithm won’t work in your favour. It will struggle to place you in front of the right audience and your content won’t get much traction. The better you focus on your specific niche, the more likely your content will be to show up to the right users.
Collaborate With Other Creators
Working with other creators is a great way to boost your audience. Collaborate with creators who you think you’ll be able to work well and create quality content with. They don’t have to be in your niche, but this can help as you’ll have a similar target audience.
Social Media Advertising With TikTok SEO
Social media is a great way to market your brand, and with quality TikTok SEO, you can get a lot more eyes on you. Make sure you focus on your niche and use suitable keywords. Understanding your audience is vital for this.
Working with a digital media firm like Bloom Digital Marketing can be very beneficial. We’re a leading Canadian digital media agency that has been helping clients since 2006. Take a look at our social media marketing page to find out more about how we can help your brand.
