Are you searching for the perfect digital platform to promote your brand and stand out? Look no further than TikTok, which has quickly established itself as one of the most popular social media platforms, with over one billion active users.
From providing a unique space for creative content to forging powerful connections between brands and consumers, TikTok offers many benefits for digital advertising campaigns. This quick guide is all about exploring those key stats!
Keep reading to learn about what TikTok marketing (and other social media marketing) might do for your business.
Marketing With TikTok
Not convinced you should invest precious marketing money in TikTok advertising? It’s currently one of the most popular social media platforms. Don’t just take our word for it, though. Here are a few TikTok advertising statistics from Hubspot:
- 36% of consumers want to learn about products through short-form videos like TikToks.
- Gen Z is discovering and buying products on social media more than any other generation.
- Marketers note that TikTok is the second most-effective platform for social media advertising when publishing videos.
The list goes on and on! However, what’s most important to understand is TikTok’s demographic. If you’re going to be advertising on TikTok, you want to ensure you’ll be able to reach the right audience.
TikTok Audience Statistics
Research shows that most adult TikTok users are aged 18 to 34. This means that at least 38% of TikTok users are between the ages of 18 to 24. Just over 32% are between the ages of 25 to 34. These figures make up almost 750 million worldwide users.
What does this mean for your brand? If you target young consumers under 35, TikTok is a great option for social media advertising. You still need to create effective strategies. However, it’s helpful to know that this demographic is not only on TikTok but also very active on social media.
TikTok for Digital Advertising: Things to Consider
What should you consider before investing in any advertising campaign on TikTok?
First, ensure that you correctly position your brand when using social media platforms like TikTok. This includes using the right language and visuals to appeal to your target audience. Also, remember to review the guidelines of each platform so you understand exactly what is allowed or restricted on that network.
Next, determine which type of content will best suit your goals and objectives for the campaign. Some main types include videos, photos, polls, and stories. Consider how each can create engagement with your brand and how they fit into your overall strategy.
Finally, consider working with a professional digital marketing firm when advertising on TikTok. They can provide insights into what works best within this platform and how you can draw more attention from potential customers.
Book a Consultation
TikTok is an excellent platform for promoting products or services and should be part of any digital marketing strategy. However, working with an experienced social media agency is highly recommended when running ads and campaigns on TikTok to get the most out of it.
At Bloom Digital Marketing, we have the knowledge base and resources to help you create successful TikTok campaigns. Ready to invest in your digital advertising? Contact us today to schedule a consultation!