Over the years, Google has released thousands of algorithm updates and changes to the SERPs. But few of these updates were as debilitating to online businesses as the update in 2023.
Moving forward into 2024, businesses need to keep up with the changes if they want to continue to rank and bring in new business year after year. We’ve got the updates you need to know in our guide to the search engine ranking reports.
What Are Search Engine Ranking Reports?
As a business owner, you must know what keywords and topics you’re ranking for on the SERPs. This data and the information you take from it will help you create a winning digital marketing strategy going forward.
By understanding your search engine ranking report, you can continue to scale your marketing growth despite whatever changes may come in future algorithm updates.
Once the dust has settled after a major Google update like we experienced recently, take the time to find out what terms are bringing you the most traffic month over month. Organic traffic from search engines is still the best way to grow your customer base at scale.
What Is the Future of SEO?
AI is here to stay with Google’s Search Generative Experience. Google is slowly updating the user experience on their search engine platform. Users are used to seeing more than links with each search. Now you will see images, videos, and advertisements related to your most recent search.
Google wants to keep searchers on its platform. Zero-click searches aren’t new, but they’re here to stay in the future. As a content marketer be sure to create content that can be featured in snippets such as lists and simple answers to your customer’s questions.
These are a few SEO trends you need to keep your eye on as you create content for your business website in 2024.
Steps to Increase Your Website Rankings in 2024
Successful digital marketers harness the power of search engines to bring in new clients and customers every day. Each new update allows business owners and marketers alike the opportunity to focus on the following best practices:
- Focus on the searcher’s intent
- Focus on local SEO and business listings
- Optimize your site speed and images for user experience
- Improve your internal and external linking structure
- Run your search engine ranking reports monthly
These steps will help you move forward and mitigate any further damage from future updates. If there’s one thing you can count on in the future of search engine rankings is more updates to their algorithms.
Dominate the Search Engines With These Tips
As you can see, understanding your search engine ranking reports gives you an edge over your competitors online and off. You wouldn’t open a business and then not tell anyone about it. But if you continue to ignore the importance of digital marketing then you’re doing the same thing.
Here at Bloom Digital Marketing, we take the mystery out of your content marketing strategy. If you’re done trying to navigate each Google update alone, then reach out to us today so we can show you how we help our clients win in the rankings every day.
