Did you know that Fernanda Ramirez is one of the most popular Canadian YouTubers right now?
She has over a million subscribers who enjoy her self-care, makeup, and fashion videos. If you’re wondering how you can break into YouTube marketing and generate a sizeable following, then you need to have a solid strategy in place. One of the best ways to make a tried-and-true strategy is by paying attention to what’s trending.
Are you wondering what’s hot right now? Keep reading to learn all about YouTube stats for the 2023 Canadian market.
Soothing Content
One of the most fascinating YouTube statistics involves the type of content that Gen Z users seek out. In 2021, almost 85% of Gen Z users on YouTube spent time watching content they find soothing. This statistic is likely to get even higher as more people are looking for ways to reduce their stress.
With this in mind, you should consider putting out content that has one or more soothing aspects to it. This can include lo-fi beat music in the background, pleasant imagery, and more. With these marketing strategies, you can attract a higher number of PPC viewers and loyal subscribers.
Mobile Users Are More Active
If you want to boost the success of your digital marketing, then you should remember that mobile users visit double the amount of pages on Youtube that desktop users visit per session.
While there are still more desktop visitors than mobile ones, this goes to show you how important it is to create content that’s optimized for mobile consumption in Vancouver, Canada.
For instance, the video should still be understandable even when played on a tinier screen. Incorporating readable subtitles can also go a long way toward ensuring your Canadian viewers enjoy your digital marketing agency’s ads.
Sponsored Content Works
Did you know that a whopping 70% of people bought products from a specific brand after seeing it in a YouTube video? This is why it’s such a great idea to have your content sponsored by social media influencers on this site.
This can take your social media marketing to the next level because you’ll be tapping into huge audiences that have already been generated by other users. This can heighten your own efforts when you invest in your brand’s video content, pay-per-click advertising, and much more.
Are You Ready to Use YouTube Stats?
Now that you’ve learned about YouTube stats for the 2023 Canadian market, you can use this information to your advantage. That way, you’ll tackle the new year with a plan to double your audience and beyond.
Bloom is proud to provide digital marketing solutions to big, medium, and small businesses. By working with us, you can rest easy knowing that the mystery has been taken out of digital marketing. We promise to deliver you a return on investment with each marketing campaign.
Feel free to contact us to schedule a consultation today. We look forward to hearing from you.
