With the dawn of social media, users are now used to scrolling through content that’s curated just for them.
There are targeted ads based on your previous shopping queries and photos of people the algorithm thinks you’d most like to see. But where is this technology when it comes to news articles or evergreen content?
That’s where Google Discover comes in.
But what is Google Discover, and what are some Google Discover tips to ensure you’re making the most out of it? Read on for a quick overview of everything you need to know in this Google Discover guide.
What Is Google Discover?
Google Discover, formerly known as Google Feed, is an app that lets you flip through unique and up-to-date content customized just for you. This includes articles, blog posts, videos, and much more.
While Google Discover is a great way to find new and interesting articles as a user without having to search for them, it can also be a great way to get your website in front of lots of new people. As a smart tool, Google Discover leads to new information and opportunities, designed just for you.
How Does It Work?
Google Discover works so well because it learns all about each user to curate the best material to show them.
It takes the data from your past search queries, web browsing, location services, YouTube history, and more to pull up things like news articles and unique blog posts that align with your interests.
Because Google Discover is tailored to each user, no person’s feed will look the exact same. Plus, if the app is showing you content you’re not interested in, you can update your preferences with the control icon. This means Google Discover is always changing to give you the best, most personalized content.
Can You Use It As A Marketing Tool?
Yes! As a content creator or website owner, Google Discover can be a powerful way to boost site views and engagement.
If using Google Discover sounds like an SEO or marketing plan that would enhance your business or company, there are a few things you can do to help your chances of showing up on the platform.
The most important tip is to create engaging content with great visuals to go with it. Google Discover doesn’t randomly pick websites to show, it pays attention to articles that are well written and on topics that people find interesting. Following SEO best practices is always the right move when it comes to marketing your business online, and this is a good way to potentially be featured on Google Discover as well.
Get Digital Marketing Help From Bloom!
Now if someone asks you, “What is Google Discover?” you know what to tell them. But if you’re trying to market your business online, you likely have questions you’d like answered too.
Bloom Digital Marketing is here to help. With over two decades of experience, we can assist you with Search Engine Optimization, Social Media Advertising, and everything in between.
Reach out to us today to get started on a digital marketing plan personalized just for you and your business.
