The world of SEO isn’t always easy to understand. The landscape is constantly shifting as search engines adjust their algorithms, and marketers are constantly having to keep up. With this being the case, how can you tell if a campaign is really successful or not?
Luckily, this is something that remains the same. SEO monitoring is the most effective and efficient means of testing the success of a campaign. But what is it, and how can you learn it for yourself?
This guide will help. Below, we’ve listed the five most important analytics metrics to measure for optimal SEO performance. Read on to find out what they are.
1. Page Speed
There are three different types of SEO. On-page, off-page, and technical. Page speed relates to technical SEO.
Essentially, one of the metrics a search engine uses to determine whether a site is worthwhile or not is its page speed. For this reason, you should try to make sure your page speed is as optimized as possible.
2. Organic Traffic
Organic traffic is often termed the most important metric to check when it comes to SEO. After all, one of the main aims of SEO is to drive traffic to your website. For this reason, it can be a good measure of how well a campaign is working.
Organic traffic is the number of website visitors coming to your website from a search. Not traffic you’ve paid for or that has been referred through another website.
Backlinks are essential for a website, as to a search engine they denote quality and authority. A backlink is another website linking back to your own.
When a search engine sees a reputable site linking back to yours, it assumes your site is worthy of a high ranking. This only works with high-quality sites, however, so you’ll need to check the quality as well as the quantity of your backlinks.
4. Keyword Rankings
Of course, keywords are a huge part of any SEO strategy. Checking which keywords you’re ranking for, and how well they are ranking will help you see how well your campaign is working and what you might want to do in the future. You can track where keywords are, how much their position has changed, and the organic volume they generate.
5. Bounce Rate
Your bounce rate refers to any user that leaves your site immediately after arriving on it. This is bad for SEO, as it will cause search engines to see your site as being not valuable. But it can also help you to identify which pages on your site are troublesome and how to fix them.
SEO for Beginners: SEO Monitoring
SEO monitoring can be tricky, but hopefully, this guide has at least helped you get to know the basics. If you’re in need of a little extra guidance in this area, we’d be happy to help. Get in touch with a member of our team today to help turn your company into an SEO superstar.