Since over 25% of people click on the first Google result, it’s critical for businesses to get their websites to the top of SERPs. To do this or retain your high position, you’ll need to know the ins and outs of Google’s latest algorithm updates. Read on to learn how these changes impact SEO.
What Are Google Algorithm Updates?
Google’s algorithm is the internal process that Google uses to rank content. It finds the best possible results for each search query and pushes them up to the top of search engine results pages (SERPs). The algorithm bases these decisions on relevance, credibility, content quality, and more.
SEO strategies inherently must be tailored to Google’s search algorithm in order to be effective. Unfortunately, this can be challenging for businesses that do not keep up with algorithm updates.
These updates are changes to the way that Google decides how to rank websites. They happen several times a year, so it’s important to stay informed.
The Basics of Google’s Latest Algorithm Update
2023 has been a huge year for Google advertising, and a lot of algorithm updates have changed site functions.
The most recent was August 2023’s Broad Core Update. This altered how systems assess content holistically so that previously under-rewarded pages will get better rankings. While it doesn’t target specific sites, it levels the playing field so that those who were unjustly overlooked now get a chance to shine.
However, there have also been some other recent changes.
In April, Google made it easier for users to find relevant information from reviews of goods and services. There is now new guidance on how to create high-quality reviews. Google will reward sites that review products according to best practices with high SERP rankings.
How Does This Impact SEO?
After the April update, businesses posting product reviews or blog posts about services must conform to the following best practices:
- Evaluating the product from a user’s perspective
- Using cues to show that the user is an expert
- Discussing what sets it apart from competitors
- Discussing how the product has evolved from previous models
- Focusing on critical decision-making factors
- Providing written, visual, and audio evidence in reviews
- Discussing benefits and drawbacks
The August update means that those who already rank need to revamp their SEO strategy. You must assess your own content to ensure that it operates under a people-first framework. Update your content to meet these user-friendly guidelines.
Auditing for Google Algorithms
Businesses should conduct audits each time Google updates its algorithm, and now is no exception. Figure out which of your pages were most impacted by updates. Then, assess how they perform against pages that were the least impacted.
Expert help is important here because they can evaluate your website impartially. They also understand the ins and outs of all updates and how they might impact pages in your market.
At this point, you’ll know exactly what areas of your website you’ll need to change.
Boost Your Conversions Under Google’s Algorithm
Changing your website to fit into Google’s latest algorithm update can be a challenge, but professionals can make it easier and less stressful.
Bloom Marketing is committed to providing high-quality web marketing services to businesses across Canada. We’re excited to help you come up and launch a holistic digital marketing strategy, so contact us today!