Google shares technical SEO best practices for e-commerce sites in its latest Lightning Talks video.
Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. A few topics covered in this video include:
- Why Product Data is Different From Other Data Types
- Providing Product Information With Structured Data
- Providing Producing Information Through Google Merchant Center
This video is chalk full of really interesting information. We highly recommend it!