Case Study:

About Our Client

Blackwood Apparel 

Blackwood Career Apparel + Essentials is committed to providing inspired, quality-driven, cost-effective culinary apparel & hospitality uniforms.

The Challenge

With the shutdown of restaurants, tourism and hospitality industries due to the pandemic, Blackwood Apparel found themselves in a difficult predicament. They had a loyal customer base but needed to reach a new audience online in order to thrive. 

The Solution

The Bloom Digital Marketing team stepped in to provide digital marketing services including search engine optimization and Google Ads campaign set up and management.

For SEO, our objective was to finetune all elements of the website. This included content optimization by doing keyword inclusion on all page levels, and many technical elements such as xml sitemaps, schema, tag optimization, image optimization and more. 

The Result

Organic Search traffic surged to all time high

Organic Search traffic surged thanks to a variety of search queries including chef coats canada, chef pants canada, chef uniforms canada, chef aprons canada, chef jackets canada, chef wear, chef jacket, chefs aprons and more (based on year over year results in Google Search Console):

  • 464 percent increase in search impressions
  • 726 percent increase in clicks
  • 46.55 percent CTR 
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