Digital Marketing Blog
Black-hat SEO tactics to avoid
On-page SEO is the cornerstone of SEO. Google looks at page and article content to determine subject matter relevance, link juice and domain authority. Google has strict guidelines for evaluating content whether for desktop or AMP (Accelerated Mobile Pages). Here is a list of black hat SEO tactics to avoid.
Continue Reading »What meta-tags are useless?
There are so many meta-tag types out there but many of them are either obsolete or just bad for SEO. Here is a list of tags you can just ignore as they do not hold any SEO value and may in fact hinder Search Engine Optimization efforts altogether.
Continue Reading »What is a Canonical URL?
A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. If you have two URLs that serve very similar content, consider canonicalizing them, using one of these method.
Continue Reading »Google Shares Technical SEO Best Practices For E-commerce Sites
In this interesting Google Search Central video, Google provides guidance to SEOs and e-commerce site owners on best practices for providing the search engine with accurate information about products. When Google has timely and accurate product data it can apply special formatting in search results to assist shoppers with their buying decisions. Check it out.
Continue Reading »Re-boot your SEO using what you already got
Re-use what you already have give your website's SEO a re-boot. Rather than re-inventing the wheel, you can make some smart SEO updates to the pages and content you already have in place but have become stale. Here are some ideas!
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