Digital Marketing Blog

August 15, 2020Google Ads
Important Google Ads Grant Program Changes for Advertisers

The Google Ads Grant program is a phenomenal and generous program that assists nonprofit organizations change the world! In 2020, Google pledged to invest $1 billion in this program benefiting 35,000 nonprofits worldwide. That said, the program has had its challenges for Canadian nonprofits hoping to use and maintain the ad grant from Google. This week, Google announced some major changes to how the grant program works. Some rules have been loosened but others have become more strict.

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