Digital Marketing Blog

September 15, 2025Answer Engine Optimization | Artificial Intelligence | Gemini | SEO

Search Engine Optimization (SEO) vs Answer Engine Optimization (AEO)

The world of digital marketing is constantly evolving, and with the rise of AI-powered systems like Google's Gemini, we are witnessing a significant shift in how users find information. This has led to the emergence of a new term: Answer Engine Optimization (AEO), which is becoming a vital complement to traditional Search Engine Optimization (SEO). While their goals may seem similar, their approaches and target outcomes are fundamentally different.

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