Digital Marketing Blog

April 15, 2025Analytics | Google Tag Manager

The Basics of Google Tag Manager Set Ups for GA4

Navigating the world of web analytics and data can seem daunting, but tools like Google Tag Manager (GTM) make it far more accessible. GTM acts as a centralized dashboard for managing all the tracking codes (or "tags") on your website, from Google Analytics 4 (GA4) to Facebook Pixels and more.

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