There are around 1 billion people using TikTok every month; that’s a lot of potential customers!
Although TikTok gained a reputation for silly and lighthearted dance trends done by teenagers, that’s not the case anymore. Search for any large corporation on TikTok and you’re likely to find an active channel with hundreds of thousands of followers.
If you’re looking to grow your TikTok account, you might be considering TikTok advertising. However, don’t get ahead of yourself. There are a few things you should understand first.
Read on for five essential TikTok advertising tips.
1. TikTok Ads Are Sophisticated
Although you may see the occasional video in which an influencer has captioned “ad <3”, you need to realize that this isn’t what we mean by TikTok advertising.
TikTok allows you to run sophisticated paid campaigns that will guarantee you a certain reach. These can be brand takeovers, in-feed ads, hashtag challenges, or branded filters.
2. You Need to Follow a Specific Format
Running TikTok campaigns is more complex than some other social media platforms. You’ll need to navigate to the ‘campaign’ page of your TikTok ad manager and enter all the relevant information about your campaign.
Make sure you read through the guidelines for what you can and cannot post. For example, content relating to firearms, gambling, and alcohol is all restricted.
Finally, choose your metrics, payment, and ad placing. Then, you’re ready to launch.
3. It Can Be Expensive
It can be very costly to advertise on TikTok. For many businesses, it’s more lucrative to choose a multi-platform social media management package.
A TikTok advertisement can cost anywhere from $50-$80,000. For a simple in-feed ad you can pay around $50, however, if you want a brand takeover you’re looking at more like $50,000 per day.
4. Your Reach Will Mainly Be People Under 30
Be aware that the majority of TikToks users are under 30. This age range has massive purchasing power and is not adverse to buying products from social media.
However, if your product is specifically for the over 30s, you’ll need to curate a carefully targeted TikTok campaign to ensure you’re reaching the right people.
5. You Can Go Viral Overnight
Finally, by following popular social media advertising tips and working with the right professionals, it is possible for your content to go viral overnight.
Although it doesn’t happen to everyone, TikTok is one of the easiest apps to break away from the masses and create a viral video. One successful ad campaign could easily put you in the top ten percent of creators.
TikTok Advertising Made Simple
Now you know more about how to advertise on TikTok, have you got any ideas about what your first campaign will be?
Every business can benefit from TikTok advertising, but with ads being costly you need to ensure you have a bulletproof strategy.
At Bloom Marketing, we can help with all your social media needs. Contact us today and let’s chat about making your TikTok advertising plans a reality!
