As AI Overviews continue to reshape search results, businesses must adapt their SEO strategies to stay competitive. The key is to create content that AI struggles to replicate, optimize for structured visibility, and build brand authority across multiple platforms. Here are 5 SEO tactics to help your content perform better in Google’s AI Overview (formerly SGE):
1. Answer Questions Clearly and Concisely
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Why it matters: AI Overviews often pull direct answers from web content to answer user queries.
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Tactic: Write short, well-structured answers (30–50 words) near the top of the page, especially for informational queries.
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Example: Use Q&A formats, headers like “What is…” or “How to…” to signal clear intent.
2. Use Structured Data & Schema Markup
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Why it matters: Google relies on structured data to better understand content and context, which supports AI summaries.
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Tactic: Add schema for FAQs, How-To, Products, Organization, and more using JSON-LD.
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Bonus: Use
speakableschema for voice-readability in future-proofing for AI voice search.
3. Create Authoritative, Factual Content
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Why it matters: AI Overview prioritizes sources that are trustworthy, fact-based, and well-referenced.
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Tactic: Support your claims with data, cite original sources, and demonstrate topical authority with internal links and expert authorship.
4. Optimize for Long-Tail and Conversational Queries
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Why it matters: AI summaries are triggered more often by natural, detailed queries.
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Tactic: Use tools like Google’s “People Also Ask” or Answer the Public to identify and integrate long-tail keywords.
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Pro tip: Match the tone and structure of how people talk, not just how they search.
5. Improve Page Experience & E-E-A-T Signals
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Why it matters: Google’s AI evaluates Experience, Expertise, Authoritativeness, and Trust (E-E-A-T).
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Tactic:
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Add author bios with credentials.
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Include dates and update older content.
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Ensure fast load times and mobile responsiveness.
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Use HTTPS and avoid intrusive interstitials.
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