Canada currently has an internet penetration rate of 93.8%, and you need to work if you want to capitalize on this.
If you want your website to show up when someone is looking at results on a search engine, optimize it properly. Search engine optimization isn’t easy, and working with a professional digital marketing firm is often the best choice. There are some things you can do alone, but a digital marketing agency will help you get the best results.
Keep reading for five key tips to help optimize your blog for search engines.
1. Identify Your Target Audience
One of the first things any digital media agency will suggest is that you get a good understanding of your target audience. There’s no point in optimizing your blog if you don’t know who you’re optimizing it for.
Establishing buyer personas is crucial here. Knowing the behaviours of your audience will help with blog content, social media advertising, search engine marketing, and more.
2. Add Visuals
Images and videos have become a lot more important for search engine optimization over the years. Having quality visual elements will help improve your ranking on search engine results pages, and your audience will often prefer to consume content this way. Creative graphics, quality videos/images, and descriptive alt text can all help here.
3. Do Keyword Research
If you know your target audience, you should be able to determine the type of content they’re after. When you know what topics your blogs will cover, you can start doing keyword research. This is more involved than it may sound, so working with a digital media firm is ideal if you want to do this effectively.
4. Include a Strong CTA
One of the most crucial parts of a blog is the CTA. With every blog, you should have an idea of the next step that you want the reader to take. When the reader gets to the end, you want an enticing CTA that will encourage them to take this step.
You have plenty of options here, such as buttons, widgets, hyperlinks, and more. Play around with different choices and keep an eye on what works and what doesn’t. This will help you improve your blogs moving forward to help achieve your goals.
5. Focus on the Reader’s Experience
No matter how much digital advertising you do, you won’t get the results you’re after if the reader doesn’t have a good experience. Think about things like formatting, readability, and page speed. If these aren’t up to scratch, fewer people will read your blog posts.
Make sure you optimize content with headings, subheadings, and images. When it comes to images and videos, bear in mind that they can slow your site down, so try to limit such content to only what you need, and keep the file size down where possible.
Search Engine Optimize Your Blog
Working with a professional SEO service is the best way to ensure your blog is showing up high on search engine results pages. They’ll help you in a range of ways to drive more organic traffic to your site.
Bloom Digital Marketing offers SEO services and can help you show up higher in results on a search engine and optimize your blog for your target audience. Take a look at our services page to find out more.