Do you want to harness the power of video and reach millions of viewers at the same time?
As the second largest search engine, YouTube presents a unique opportunity for businesses. The video platform specializes in recommending high-quality content to people who have already shown interest in similar videos. So, getting your videos and video ad campaigns on there is a great idea!
But how do you use YouTube to sell your company’s products and create social media ads? How do you craft the quality videos platform users crave?
Below, we’ll go into our 5 tips for using YouTube for digital marketing. Keep reading to learn more!
1. Think About How Often You Can Post
Before you set up an account, you need to think about how often you will post.
Like other social media accounts, YouTube channels do best when their users update regularly. Many YouTubers post new videos once a week or every few days.
The most important key is consistency. If you post on a consistent basis, you will gain more subscribers. Still, you need to be realistic when determining how often you release videos. If you start off posting a lot, you might not be able to keep it up long-term. On the other hand, if you start out with more spaced-out posts, you have more time to create high-quality videos.
You also reduce your chance of burning out.
2. Brand Your Channel
As with every other social media account, you’ll want to keep your channel on brand.
First, name your channel the name of your company, and use your logo as your profile picture. Next, think about the type of videos you will be posting. Do you want to post informational videos on key topics in your field? Are you looking to showcase your products and services?
No matter what you plan on doing, make sure it matches the overall personality of your brand.
3. Create Video Ads
YouTube also allows you to create ads. When you do this, the platform will show your ads to people who watch other videos on the site.
Usually, you only have a handful of seconds to get your message across. Research shows that clients make purchases when they feel an emotional connection. When crafting your video social media ads, try to establish some sort of human connection.
This can be done in a variety of ways: through storytelling, client testimonials, or even quick information about your products presented by a friendly person.
4. Sponsor YouTubers
Many companies love sponsoring YouTubers to advertise their products for them. When you sponsor a YouTuber, you pay them to mention your products in their videos.
Sponsorships have many benefits. First, you’re getting your name out there, increasing your brand awareness. Second, you don’t have to create the video. The YouTuber does that for you!
5. Create Eye-Catching Thumbnails
When you use YouTube for online marketing, you need to create eye-catching thumbnails.
YouTube users usually do this by using a photo editing software to compile a series of images related to the video. They might also put cliffhanger-like text over the image in an attempt to draw viewers in.
Ready to Start Creating Better Video Social Media Ads?
If you’re ready to start using YouTube, you need to perfect your ability to produce high-quality video social media ads.
By following the advice above, you’ll be well on your way to perfecting your YouTube presence. However, like all other search engines, YouTube has an algorithm.
Want help using the algorithm to your advantage? Our digital marketing team is ready and eager to help you.
Contact us today to learn more!