What Google Thinks of ChatGPT AI Content for SEO

What Google Thinks of ChatGPT AI Content for SEO

To say that ChatGPT took the world by storm would be an understatement: The AI chatbot gained 100 million users in only two months, making it the fastest-growing app in the world.

A revolution is on the horizon.

Keep reading to learn what Google thinks of ChatGPT AI content.

Google’s Changing Stance on AI-Generated Content

AI has revolutionized how we work – and we’re only in the opening act.

AI writing tools like ChatGPT-3 can create high-quality, relevant content more easily than ever before. And Google’s opinion of auto-generated content has changed fast.

In the early days, Google’s stance on AI-generated content was tepid at best. As early as 2017, Google was warning that an influx of AI would dilute the quality of search engine marketing and SEO. Yet – in spite of Google’s reservations – many content creators began to experiment.

As a result, Google’s stance began to change.

In the earlier days, Google’s John Mueller made headlines by stating that AI-generated content would conflict with Google webmaster guidelines. Mueller likened AI content to spam.

Yet, faced with redundancy in late 2022 as ChatGPT took the market and the world by storm, Google was forced to evaluate its position.

What Google Thinks of ChatGPT AI Content as of March 2023

As of March 2023, Google has adopted a generally positive attitude toward AI-generated content. This is underpinned by its in-house AI search tool, Bard which, in spite of a disastrous launch presentation, continues to show promise.

The search engine recognizes two things. Firstly, Google knows that AI-powered tools like Chat GPT can be a valuable resource for content creators. It helps them to produce relevant and high-quality content more efficiently.

Secondly, Google understands that AI tools are inevitable. The genie is out of the bottle and, whether Google likes it or not, it’s here to stay. However, Google isn’t interested in a flood of meaningless AI-driven articles.

Instead, it’s focused on AI that’s used in conjunction with human-written content. It’s seen as an augmentation and not a replacement.

Google notes that AI-driven content must meet the same standards for quality and authority as human-written content. Plagiarized, meaningless, and low-quality content will continue to be penalized in search rankings.

Will Google’s Opinion Change?

Based on recent events, it’s likely that Google’s opinion will continue to evolve and emphasize human reviews and editors.

One concern for Google is the potential for AI-generated content to be used for nefarious purposes, such as spreading disinformation or manipulating search results. Google has already taken steps to combat these issues, such as updating its algorithms to detect and penalize low-quality content.

However, in light of Microsoft’s unveiling of the Bing AI assistant, it’s important to remember that Google’s hegemony over the search domain is under threat. Alternative search engines, once relegated to the sidelines, are intent on expanding their market shares.

The future of search engine optimization will look very different, and no longer be dictated by a single search engine.

Stay on Top of Events

Seeing ChatGPT AI content all over the web is inevitable. The rise of AI is upon us – and all we can do is adapt to the changes.

At Bloom Marketing, we strive to take the mystery out of digital marketing. Click here to view our Smart SEO services.

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