Responsive Search Ads now the default ad type in Google

There are so many ad types in Google, it can be quite confusing if you’re new to the platform. Well as of February 18th, Google has simplified things by making Responsive Search Ads the new default ad type in Search Campaigns. You can still have Expanded Text Ads in your campaigns though but from our experience, they are not as effective as their machine learning ad counterpart!

What are Responsive Search Ads?

Here is how Google defines this search ad type:

Using machine learning, responsive search ads automatically identify the best combination of headlines and descriptions to deliver the right ad to the right person. In fact, we’ve seen advertisers that add responsive search ads in their ad groups achieve up to 10% more clicks and conversions.

How to Create a Responsive Search Ad

To create a Responsive Search Ad, you will need to create the following:

  • Write at least 3 headlines, but you can have up to 15. Each headline can be up to 30 characters in length.
  • Write at minimum of 2 descriptions, but you can enter up to 4. Each description can be up to 30 characters in length. Remember to include benefits, features, call to action statements. Basically stand out so people want to click on the ad.

Responsive search ads have been around for a while. If you don’t already have them in your campaign and your account is professionally managed, you should be scratching your head, hard!

For these and other Google Ad tips, contact a Bloom Digital Marketing rep today.

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