It’s been a long time coming but finally Google is no longer using third party cookies in its ad network and Chrome browser. However it does not mean they will stop collecting your data and serving you targeted ads. Google has figured out another way to serve up personalize ads.
Here is an explanation from vox.com:
What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data. Ad companies that rely on cookies will have to find another way to target users; Google thinks it already has.
Meanwhile, Google will still track and target users on mobile devices, and it will still target ads to users based on their behaviour on its own platforms, which make up the majority of its revenue and won’t be affected by the change. In other words, while the announcement will have huge implications for the digital ad industry, it probably won’t for Google itself.https://www.vox.com/recode/2021/3/3/22311460/google-cookie-ban-search-ads-tracking
Want to know more about this topic, contact your Bloom Digital Marketing rep and we’d be happy to fill you in on this development.