Did you know 90 percent of consumers say ads influence their purchase decisions and 63 percent of consumers have clicked on a Google ad? Google ads are one of the most effective ways of acquiring new customers and now there is a new way of attracting more potential consumers: Google responsive search ads.
Read on to learn more about this type of Google advertising and how it can benefit your business.
Google Ads: What Are Google Responsive Search Ads?
These ads are Google’s latest and most flexible type of search ad. They were introduced in 2018 at Google Marketing Live and were made with machine learning in mind.
A traditional search ad would require that you write descriptions and headlines together to make one static ad. With a responsive search ad, you can write up to fifteen different headlines, each one up to 30 characters, and up to four descriptions that are 90 characters each.
Machine learning allows the responsive search ads to identify the best combination of headline and description so the right person sees the right ad.
The results on a Google search engine results page will only list three titles and two descriptions, so the descriptions and titles responsive ads create will rotate into the ads that show automatically.
Creating a Responsive Search Ad
Creating these ads for digital advertising is simple. Go to your Google ads account and create a new campaign or choose to edit the ads that already exist in a campaign. You can then click to create a new Google ad.
As you do so, one of the options you will have on the dropdown menu is to create a responsive search ad. Then it is up to you to create attention-catching headlines and descriptions to get the most out of Google advertising.
Benefits of Responsive Search Ads
Responsive search ads can offer better performance than traditional expanded text ads. Businesses that use responsive search ads achieve up to 10 percent more clicks and conversions.
Your accounts will also be easier to manage when you turn to responsive search ads. With expanded text ads, advertisers tend to spend more time writing ads and less time actually optimizing those ads. They also get fewer pieces of data they can use to create better ads.
When you turn to responsive search ads, you can spend less time writing ads but still get the conversion rates you want.
Another benefit is the asset report Google offers with these types of ads. The report will offer invaluable insight into which headlines and descriptions are working best and why that is.
Google ads have always made it easier for consumers to discover your business and now responsive search ads can make it possible to get the results you want with less work on your part.
At Bloom Digital Marketing, we can guide you through all of your business advertising needs. Whether that means search engine optimization, PPC advertising, social media marketing, or anything else, we are here to help.
Contact us today to put your digital marketing strategy into action!