Google pledges $1 billion investment in Google Ads Grant Program
At the start of the coronavirus pandemic, Google announced that they will increase their investment in the Google Ads Grant program by $200 million in 2020. As of this week, 35,000 nonprofit organizations have been awarded grants worldwide. This is huge!
“To further support nonprofits this year, we’re pledging an additional $200 million in Ad Grants, for a total of $1 billion in 2020. Since 2003, Ad Grants has provided nonprofits with up to $10,000 per month in free Search ads to help them attract donors, recruit volunteers, and promote their missions. The increased funding will go toward nonprofits tackling pressing issues like COVID-19 response and recovery—especially in hard-hit developing economies—and fighting racial injustice around the world.”
(Source: Google Blog, June 17, 2020)
If you run a Canadian nonprofit organization, this is a huge opportunity to get advertising funding. Just imagine how much good you can do with more exposure in Google search!
The consultants at Bloom Digital Marketing would be happy to help you with the entire Google Ads Grant process, from applying for the grant to setting up and managing the campaign.
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