Search Engine & AI-Driven Search Optimization
In today’s crowded digital world, simply having a website isn’t enough. To get noticed, businesses need to be where their customers are: on search engines and AI-driven tools. That’s why SEO (Search Engine Optimization) and GEO (Generative Engine Optimization also called Answer Engine Optimization AEO) are essential.
New Search Landscape
The search landscape has evolved so much that it’s no longer just about ranking #1. Businesses must optimize for a host of new search features to capture user attention. Google’s search result page now include Featured Snippets, AI Overview, Image Search, Shopping, News, Videos etc. And with the explosion of AI, apps such as ChatGPT and Google’s Gemini have completely transformed how we search for information. It’s important for your website optimization strategy to keep up and get ahead of the pack!
Search Engine Optimization (SEO) is the act of optimizing website content for search engines, in hopes of making sites more discoverable when people are searching online.
Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) is the practice of optimizing digital content to be visible within AI-driven search engines and large language models (LLMs), such as ChatGPT, Google Gemini, and Perplexity.
Search engines and AI-driven engines have a complex algorithm to determine a webpages subject matter relevance and quality. Every element of your website is an SEO signal. From web site hosting, server codes, and security; to coding, html, structure, navigation, schema, layout, design, content, images and incoming links, every detail has a huge impact on your webpages rankings in organic search results in Google, Bing etc and in AI tools such as Gemini, ChatGPT and others.
Website Optimization services include:
- SEO, GEO, AEO Planning
- Competitive Research
- Keyword Research
- Technical Optimization
- Content Optimization
- Tag Optimization
- HTML Code Optimization
- Incoming Link Development
- Local Search Optimization
- Ongoing Monitoring & Maintenance
SEO, GEO, AEO Optimization solutions start at just $799 per month.
From code to content, Bloom Digital Marketing has the technical and content know how to get the job done right. With over 25 years experience, Bloom Digital Marketing consultants can help you make sense of it all with an up to date SEO, GEO, AEO strategy so you can not only get found in search results, but also become the source for answers in AI-driven tools. Get started today.
